Over the years, e-commerce has revolutionized the way people do their shopping and has brought more convenience to customers. Right at the comfort of your phone or computer, you can view a product that interests you, check its specifications, review customer ratings, place an order, make a payment and have it delivered to you in the shortest time possible. That’s how efficient e-commerce works.
And while some people are still skeptical as to whether e-commerce carries the same value as that of shopping in a real store and argue that it lacks the personal touch of relating with real vendors, there’s no doubt that this system is bound to be the future shopping norm. Here are 4 reasons why e-commerce is the way of the future:
- Real-Time Customized Shopping Experience
E-commerce will offer customers an online shopping experience on a personalized level with incorporated aspects such as product recommendations tailored to the customer’s preferences, purchase history, and demographic information.
In essence, businesses that embrace e-commerce will be able to promote the right type of product to the right customer at the most opportune moment. These targeted recommendations will appear so natural to the customers that it won’t feel intrusive. It is more like going to your local shop where the vendors know you and what your product preference is.
- The Growth Of Social E-commerce
Social media platforms have emerged as some of the most vibrant sales channels that companies are using to gather customer information and enhance awareness of their products. A research done by Statistica, an advanced analytics software package, shows that e-commerce on social media has grown rapidly.
Data gathered reveals that 55% of people made their product purchases via Pinterest network, 12% used Facebook and Instagram, 9% used Twitter, 5% used LinkedIn, and 3% used Snapchat and these numbers are bound to grow in coming years. With such a trend being seen, it’s evident that e-commerce is the way of the future.
- The Application Of Predictive Analysis On E-commerce
The availability of data in the World Wide Web is allowing e-commerce businesses to be able to make predictions of what their customers will be purchasing next. Data gathered from customer user profiles, purchasing habits, and interaction with different product brands can help determine what products to advertise to the customer.
By analyzing customer purchasing habits over a specified time period, an e-commerce business can successfully determine its season offerings, thanks to predictive analysis. This is the trend that will take preeminence moving forward, making e-commerce the way of the future in business.
- The Use Of Chatbots In e-commerce
The progressive growth in artificial intelligence has led to the build of chatbots that are so effective and have been highly embraced. E-commerce has leveraged the use of bots to enhance a better customer experience. The integration of e-commerce chatbots in chat apps like Facebook Messenger is transforming how business is being done online, with an increased number of customers using their phones to shop.
Chatbots are cheap and operate on a 24/7 basis, allowing for better customer service interactions like live chat on e-commerce sites. This trend will trickle into the future of doing business making e-commerce a preferred mode of business for many in future.
E-commerce is the lifeline and the future way of doing business. Need to do some shopping online? Shop for your favorite products at https://betterdaystore.com/.